Rethinking incentives to better support and sustain artists, businesses and residents where it matters.
The marketing arms race
(cross-posted from the Arts Marketing Blog Salon on ArtsBlog) In my last post, I talked about one reason that arts marketers are becoming increasingly important to the cultural ecosystem. Here, I’m going to talk about another – though I’m warning you, this one is going to be a bit of a downer. ArtsJournal’s Doug McLennan has writtenRead More
Arts participation and the bottom of the pyramid
(Originally posted at ArtsBlog for the Arts Marketing Blog Salon, a weeklong conversation taking place between October 5-12.) I have to admit it’s a little strange to be part of this excellent blog team on the subject of arts marketing. I’ve never pretended to be any kind of expert on the practice of marketing; though I’ve done aRead More