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	<description>The most important issues in the arts...and what we can do about them.</description>
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		<title>Around the horn: Four more years edition</title>
		<link>https://createquity.com/2012/11/around-the-horn-four-more-years-edition/</link>
		<comments>https://createquity.com/2012/11/around-the-horn-four-more-years-edition/#respond</comments>
		<pubDate>Mon, 12 Nov 2012 15:02:16 +0000</pubDate>
		<dc:creator><![CDATA[Ian David Moss]]></dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Philanthropy]]></category>
		<category><![CDATA[Policy & Advocacy]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AFTA]]></category>
		<category><![CDATA[around the horn]]></category>
		<category><![CDATA[arts education]]></category>
		<category><![CDATA[arts marketing]]></category>
		<category><![CDATA[Atlanta]]></category>
		<category><![CDATA[Chicago Department of Cultural Affairs]]></category>
		<category><![CDATA[cultural diplomacy]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[doing art]]></category>
		<category><![CDATA[Foundation Center]]></category>
		<category><![CDATA[jazz]]></category>
		<category><![CDATA[Knight Foundation]]></category>
		<category><![CDATA[logic models]]></category>
		<category><![CDATA[NEA]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[orchestras]]></category>
		<category><![CDATA[teaching artists]]></category>
		<category><![CDATA[unions]]></category>

		<guid isPermaLink="false">https://createquity.com/?p=4052</guid>
		<description><![CDATA[ART AND THE GOVERNMENT As you know, there was an election last week, and Barack Obama won it. Thankfully this means that Barry Hessenius&#8217;s worst fears about the NEA likely won&#8217;t be realized, but Barry does have some useful advocacy advice that is worth a read regardless of the outcome. Ted Johnson has a helpful pre-election<a href="https://createquity.com/2012/11/around-the-horn-four-more-years-edition/" class="read-more">Read&#160;More</a>]]></description>
				<content:encoded><![CDATA[<p><strong>ART AND THE GOVERNMENT</strong></p>
<ul>
<li>As you know, there was an election last week, and Barack Obama won it. Thankfully this means that Barry Hessenius&#8217;s worst fears about the NEA <a href="http://blog.westaf.org/2012/10/the-election-and-future-of-nea.html">likely won&#8217;t be realized</a>, but Barry does have some useful advocacy advice that is worth a read regardless of the outcome. Ted Johnson has a helpful pre-election analysis of <a href="http://www.variety.com/article/VR1118061772.html?cmpid=RSS%7CNews%7CLatestNews">issues relevant to Hollywood</a> in the election. Americans for the Arts has been active too: Jay Dick offers a <a href="http://blog.artsusa.org/2012/10/26/post-election-to-do-list/">post-election advocacy to-do list</a>, and the Arts Action Fund offers a <a href="http://blog.artsusa.org/2012/11/08/americans-for-the-arts-arts-action-fund-statement-on-the-2012-elections/">thorough roundup</a> of the election results and their implications. Among the lesser-known developments include the fact that many moderate Republican legislators in Kansas who stood up for arts funding in that state lost their primaries to more conservative challengers; similarly, several pro-arts Republicans in Congress have either retired or lost their seats, further polarizing the parties in their orientation toward arts funding. On the plus side, two cities &#8211; Portland, OR and Austin, TX &#8211; passed pro-arts ballot measures.</li>
<li>The final version of the Chicago Cultural Plan <a href="http://www.chicagotribune.com/entertainment/chi-chicago-city-culture-plan-arts-20121015,0,2239750.story">has been released</a> &#8211; with a new arts education plan for Chicago Public Schools to boot.</li>
</ul>
<p><strong>ALL ABOUT THE BENJAMINS</strong></p>
<ul>
<li><a href="http://www.theglobeandmail.com/arts/theatre-and-performance/walter-carsens-largesse-was-a-gift-to-the-country-that-gave-him-refuge/article4603722/">RIP Walter Carsen</a>, one of Canada&#8217;s most prominent arts philanthropists.</li>
<li>This is <a href="http://www.artsatl.com/2012/10/scott-henry-draft/">a truly thorough overview</a> of the arts funding ecosystem in metropolitan Atlanta, both past and present. A must-read if you have any plans to work in the arts there.</li>
<li>The Knight Foundation is <a href="http://www.freep.com/apps/pbcs.dll/article?AID=/20121020/NEWS01/310200157/Knight-Foundation-to-invest-20M-in-Detroit-arts-culture">stepping up its commitment in Detroit</a> with a $20 million round of grantmaking.</li>
<li>If you work for an arts funder and you&#8217;re reading this, can you do me and the entire world a giant favor and <a href="http://pndblog.typepad.com/pndblog/2012/10/give-us-your-tired-your-poor-your-grants-data.html">make sure your organization is giving the Foundation Center your grants data</a>? They are making it easier and easier to participate, and it ultimately helps researchers like me make sense of the arts funding landscape. You can help them refine their <a href="http://blog.glasspockets.org/2012/11/falkenstein-20121105.html">grants taxonomy</a> as well.</li>
</ul>
<p><strong>IN THE FIELD</strong></p>
<ul>
<li>Orchestral musician labor disputes are in the news again, and nowhere is the hotbed hotter than in freezing Minnesota, where both the <a href="http://www.startribune.com/entertainment/174946351.html?refer=y">Minnesota</a> and <a href="http://www.twincities.com/stpaul/ci_21793678/spco-musicians-face-sunday-lockout-deadline">St. Paul</a> <a href="http://www.startribune.com/entertainment/175168831.html?refer=y">Chamber</a> Orchestras face work stoppages. Eric Nilsson says <a href="http://minnesota.publicradio.org/display/web/2012/10/18/nilsson/">neither side is fully accepting reality</a>, and even the Minneapolis City Council <a href="http://www.startribune.com/entertainment/177046371.html?refer=y">is getting involved</a>. Both groups have <a href="http://www.startribune.com/entertainment/176856461.html?refer=y">canceled</a> <a href="http://www.startribune.com/entertainment/177886461.html?refer=y">performances</a> through the end of 2012, and musicians are <a href="http://minnesota.publicradio.org/display/web/2012/11/08/arts/orchestra-musicians-leaving-because-of-contract-issues/">starting to look for jobs elsewhere</a>. Meanwhile, the Spokane (WA) Symphony is <a href="http://www.spokesman.com/stories/2012/nov/07/spokane-symphony-cancels-more-performances/">on strike and canceling performances</a>.</li>
<li>I&#8217;m intrigued by <a href="http://www.sphinxmusic.org/sphinxcon.html">this announcement of SphinxCon</a>, a new diversity summit organized by Sphinx, a Detroit-based organization dedicated to cultivating more musicians of color in classical music. Aaron Dworkin and company have managed to pull together a pretty incredible speaker list pairing (mostly white) arts service organization leaders with a largely non-white group of artists, academics, and other perspectives. Who knows if it&#8217;ll lead to anything, but it seems like the ingredients for a real conversation are there.</li>
</ul>
<p><strong>BIG IDEAS</strong></p>
<ul>
<li>I can&#8217;t emphasize enough how important <a href="http://www.missionparadox.com/the_mission_paradox_blog/2012/10/swing-time.html">this 282-word blog post from Adam Thurman</a> is. Adam has a gift for concision, and his three-part distinction between making art, making money doing art, and making a <em>living</em> from art is essential for artists and policymakers alike. And speaking of Adam&#8217;s genius, <a href="http://www.missionparadox.com/the_mission_paradox_blog/2012/11/getting-along-fine-without-you.html">this post on arts marketing</a> (featuring the memorable quotes, &#8220;[Y]ou are probably ok with whatever you did last night.  Maybe you watched TV, maybe you read a book, maybe you got drunk and did lines of cocaine.  Whatever you did, you were ok with it.&#8221; and &#8220;The reality is that if these [new] audiences never come your way <strong>they</strong> will be fine.  You, on the other hand, will be in serious trouble.&#8221;) is well worth a read too.</li>
<li>Stephanie N. Stallings thinks jazz <a href="http://artsdiplomacy.com/2012/09/28/why-there-are-no-women-in-jazz/">could use some binders full of women</a> and speculates that hip-hop has overtaken it as America&#8217;s greatest cultural diplomacy tool.</li>
<li>Over at Next American City, Neeraj Mehta <a href="http://americancity.org/daily/entry/the-question-all-creative-placemakers-should-ask">considers the &#8220;who&#8221; of creative placemaking</a> (as in, &#8220;who benefits?&#8221;).</li>
<li>So Google&#8217;s getting into the <a href="http://readwrite.com/2012/10/18/the-virtual-museum-that-google-built">virtual museum business</a> now?</li>
<li>Online higher education <a href="http://marginalrevolution.com/marginalrevolution/2012/10/marginal-revolution-university-has-been-banned-in-minnesota.html">banned in Minnesota</a>, then <a href="http://marginalrevolution.com/marginalrevolution/2012/10/in-which-the-minnesotans-call-off-the-paddy-wagon-and-leave-us-free.htm">reinstated</a>.</li>
<li>Chad Bauman <a href="http://arts-marketing.blogspot.com/2012/10/the-plight-of-newspaper-and-preparing.html">writes eloquently on the symbiosis</a> between an arts community and its local newspaper &#8211; and what it means that so many of those newspapers seem to be hanging on by a thread.</li>
<li>Eric Booth submits a <a href="http://tajournal.com/2012/11/06/take-aways-from-the-worlds-first-international-teaching-artist-conference/">lengthy dispatch</a> from the first international Teaching Artist Conference in Oslo.</li>
</ul>
<p><strong>RESEARCH CORNER</strong></p>
<ul>
<li>A <a href="https://swag.howlround.com/Online/default.asp?doWork::WScontent::loadArticle=Load&amp;BOparam::WScontent::loadArticle::article_id=300D3F5D-390E-41BA-8DDC-6F0D6000B681&amp;BOparam::WScontent::loadArticle::context_id=CEF4CAEE-0B5A-4036-AE24-B5E0F88BBBB2">new report</a> from Emerson College&#8217;s Center for the Theater Commons, <a href="http://www.artsjournal.com/jumper/2012/10/in-the-intersection-partnerships-in-the-new-play-sector/">authored by</a> Diane Ragsdale, <a href="http://www.boston.com/ae/theater-arts/2012/10/13/new-report-are-nonprofit-theaters-too-closely-tied-commercial-producers/1u5PsjrshmBgmgiIvFkmRP/story.html">examines the relationship between nonprofit and commercial theater</a>.</li>
<li>Chorus America has released its <a href="http://www.chorusamerica.org/advocacy-research/chorus-operations-survey-report-2012">Choral Operations Survey Report</a> for 2012.</li>
<li>I&#8217;m looking forward to seeing the results of <a href="http://www.sciencecodex.com/laphil_and_usc_neuroscientists_launch_5year_study_of_music_education_and_child_brain_development-99840">what looks like a very strong study</a> being undertaken by the LA Philharmonic, USC, and Heart of Los Angeles to investigate the impact of early childhood music training. Meanwhile, a <a href="http://www.carnegiehall.org/Education/New-Resources-in-Musical-Connections/">just-released report</a> from Carnegie Hall and WolfBrown examines the potential for music to make a difference in the juvenile justice system.</li>
<li>If you&#8217;ve ever doubted me that logic models matter, check out <a href="http://readwrite.com/2012/10/23/readwriteweb-deathwatch-one-laptop-per-child-olpc">this analysis of the difficulties faced by One Laptop Per Child</a>, a hugely ambitious, <a href="http://www.technologyreview.com/view/429206/emtech-preview-another-way-to-think-about-learning/">billion-dollar</a> initiative to develop and distribute low-cost laptops to schoolchildren in developing countries. The passage below is an eloquent depiction of how failing to think through the details of a strategy can mean its doom:<br />
<blockquote><p>Doing an end-run around lousy infrastructure and poorly-trained teachers might actually work with the right support to guide the child&#8217;s learning. Unfortunately, Negroponte has also stated that <a href="http://www.good.is/posts/go-ahead-give-a-kid-a-laptop-and-walk-away/">you actually can give a kid a laptop and walk away</a>.</p>
<p>According to Jeff Patzer, a former OLPC intern, that&#8217;s precisely what they did in Peru. Hardware degraded faster than expected, and OLPC allowed Peru to build its own branch of the system software that was incompatible with patches. Interns were not prepared to educate teachers, and teachers were not prepared to use the XO to teach students.</p>
<p>&#8220;The only thing that happens is the laptops get opened, turned on, kids and teachers get frustrated by hardware and software bugs, don’t understand what to do, and promptly box them up to put back in the corner.&#8221; <a href="http://jeffpatzer.com/2011/01/06/part-6-who%E2%80%99s-to-blame-why-the-olpc-plan-in-peru-is-failing-and-who-is-causing-it/">Patzer explained</a>.</p></blockquote>
</li>
</ul>
<p><strong>ETC.</strong></p>
<ul>
<li>Joe Queenan <a href="http://online.wsj.com/article/SB10000872396390444868204578064483923017090.html">on having read more than 6000 books</a>. My favorite part of this column is the fact that, because it&#8217;s in the <em>Wall Street Journal</em>, his offhand mention of Williams Sonoma is accompanied by its latest stock quote.</li>
</ul>
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		<title>The Myth of the Transformative Arts Experience</title>
		<link>https://createquity.com/2010/12/the-myth-of-the-transformative-arts-experience/</link>
		<comments>https://createquity.com/2010/12/the-myth-of-the-transformative-arts-experience/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 13:00:11 +0000</pubDate>
		<dc:creator><![CDATA[Ian David Moss]]></dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[arts marketing]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[doing art]]></category>
		<category><![CDATA[intrinsic impact]]></category>
		<category><![CDATA[musicking]]></category>

		<guid isPermaLink="false">https://createquity.com/?p=1719</guid>
		<description><![CDATA[Do we have unreasonable expectations about what art can do for us?]]></description>
				<content:encoded><![CDATA[<div style="width: 510px" class="wp-caption aligncenter"><a href="http://farm1.static.flickr.com/175/428695578_5f9d5cb4c0.jpg"><img fetchpriority="high" decoding="async" title="Punchup mirage" src="http://farm1.static.flickr.com/175/428695578_5f9d5cb4c0.jpg" alt="Punchup mirage" width="500" height="358" /></a><p class="wp-caption-text">&#8220;mirage&#8221; by Flickr user Punchup</p></div>
<p>For a long, long time (as in, literally, months now), I&#8217;ve been meaning to respond to <a href="http://artscultureandcreativeeconomy.blogspot.com/2010/07/greatest-sacrifice-arts-workers-make.html">an essay by Philadelphia&#8217;s Chief Cultural Officer Gary Steuer</a> lamenting what he sees as &#8220;the greatest sacrifice arts workers make&#8221; &#8211; the inability to recapture one&#8217;s first, &#8220;innocent&#8221; experiences of the arts, the ones that presumably convinced the person in question to pursue a life in the arts in the first place. Here&#8217;s the crux of his argument, succinctly:</p>
<blockquote><p>No, I think the more significant &#8211; and unique &#8211; sacrifice arts workers make is that we lose the capacity for full, innocent and glorious enjoyment of the very art that our passion for drove us to make our life&#8217;s work in the first place.  What do I mean by this?  Think about your earliest experiences with the arts, your first encounter with Matisse, or Chuck Close; your first time in the audience for Sondheim, or Verdi; that time you first saw Baryshnikov on stage, or Judith Jamison. Remember that childlike joy &#8211; even if you were not a child &#8211; that total immersion in the art where the whole world disappeared and you were unaware of time, of the person chewing gum next to you? Now tell, me when was the last time you felt that?  Sure, you are still passionate about the art form or all art forms, you still go to museums, or opera, or theatre, but something has been lost. Admit it.</p></blockquote>
<p>Culturebot&#8217;s Andy Horwitz had more to say <a href="http://culturebot.net/2010/07/6968/youve-lost-that-lovin-feelin/">here</a>. Gary&#8217;s essay drew a strong and enthusiastic response from more than two dozen arts professionals on his own blog and Huffington Post, with much agreement that the arts experiences those individuals were having were by and large uninspiring. Most commenters seemed convinced that this phenomenon was the result of their own position, a casualty of getting so caught up in day-to-day drudgery that they could no longer take a step back and let the art work its magic like it always did before.</p>
<p>Well, I&#8217;m sorry, but I don&#8217;t buy that at all. I don&#8217;t think the problem is with us, or our jobs. I think it&#8217;s with the art. Or to put a finer point on it, I think the problem is with our <em>expectations </em>for what art can do for us.</p>
<p>My memories of my earliest experiences with the arts are a bit fuzzy, but I can tell you with certainty that they were not that special or amazing. I recall being taken to Boston&#8217;s Museum of Fine Arts a couple of times and finding it utterly boring. I had some mild enjoyment of and fondness for <em>The Nutcracker</em>, but otherwise classical music left me cold. During my tween years, my older sister was involved in a few dance performances and a family friend participated in a play or two; I attended them or watched videos, but remember being more confused than inspired.</p>
<p>I didn&#8217;t really experience the arts&#8217; magical properties until much later, when I was a senior in high school. I&#8217;d had no formal musical training up to that point, although my violin-maker downstairs neighbor did teach me how to read music at the age of 12 when I was looking for cool songs to program into my computer&#8217;s internal speaker. But previous music appreciation classes and a lot of singing in the shower had been enough to convince me to try giving music more of a role in my life, at least for that year. So all at once, I enrolled in a music theory AP class, joined the high school Glee Club, and started composing on my own (to the point where I decided to spend my independent senior project &#8211; a five-week stretch of no classes during which most students completed an internship &#8211; composing and recording a primitive &#8220;rock symphony&#8221;).</p>
<p>That year completely changed my life. First of all, I <em>loved </em>singing in chorus. Hearing the music come together from the inside, over time, was a totally different experience than listening to the finished product from a seat in the audience. I felt like I gained a much deeper understanding and appreciation of each piece by virtue of so intimately being a part of it than I ever could as a spectator. But even more than that, I loved being a composer. I loved the process of imagining a sonic landscape, articulating it in a common language, working with other people to bring it to life (I found that music was a wonderful vehicle for helping this socially anxious soul make new friends), and most of all, hearing my creation in my own ears, given breath by a community of people who were inspired to share their time and talents with it.</p>
<p>For me, <em>that </em>was magical. But none of it involved being in the <em>audience </em>for anything. It involved <a href="https://createquity.com/2010/06/listening-vs-doing.html"><strong>doing</strong> art</a>: actively involving myself in the creation or production of an arts experience. (Not to say that all of my early experiences with that were magical either. I acted in a school play around the same time and hated it. Why? Because I sucked at acting, that&#8217;s why. I enjoyed music in no small part because I was good at it, and part of the magic no doubt lay in self-validation.)</p>
<p>When we limit our discussion of arts experiences to ones in which we participate passively, I imagine that the bar for something &#8220;transformative,&#8221; something magical, is far higher. It <em>does </em>happen, don&#8217;t get me wrong. But how often, really? The first truly transformative live arts experience that I can remember in which I was solely involved as an audience member did not occur until I was 21 years old &#8211; long after I&#8217;d already decided that the arts were going to play a big role in my life. I was traveling in Europe for a couple of weeks on a summer fellowship, and happened to catch a Japanese guitar-bass-drums trio called Altered States at an experimental record store in Rotterdam. They played a two-hour, 100% improvised set of jazz-rock fusion that was unlike any music I had ever heard before, and I can honestly say it changed my life in profound ways. Some months later, I saw renowned Polish conductor Jan Szyrocki perform with the Szczecin Technical University Choir at Yale in a concert that just blew me away and totally reframed my concept of what was possible in choral music.  Since then, I can report that I&#8217;ve had deeply moving or inspiring arts experiences like that as an audience member at a rate of perhaps one every other year. To be sure, that&#8217;s a lot more than I experienced during my teenage years &#8211; but it&#8217;s also only one out of every several dozen events I attend!</p>
<p>I think that the people who had transformative arts experiences as youth of the kind that Gary talks about &#8211; where they heard Verdi or saw a Matisse and were hooked right then and there &#8211; just got lucky. They were in the right place at the right time and were bringing to the table just the right cocktail of personal background, talent, and curiosity to have a magical moment. I bet if you polled arts professionals more broadly, though, the vast majority would report having their minds first blown by the arts during an active state of engagement. Laura Zabel, now executive director of Springboard for the Arts, just recently wrote a <a href="http://blog.springboardforthearts.org/2010/12/sentimentality-arts-education-and-bad.html">lovely thank-you note</a> to the Tulsa Ballet for visiting her small town in Kansas when she was growing up and getting her hooked on the arts. Not by performing, mind you &#8211; though they did that as well &#8211; but by welcoming her into their production of the <em>Nutcracker</em>.</p>
<p>Getting out and seeing a show now and then is always nice. But getting to be <em>in</em> the show &#8211; that&#8217;s what&#8217;s truly transformative about the arts.</p>
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		<title>Revisiting arts advocacy</title>
		<link>https://createquity.com/2009/05/revisiting-arts-advocacy/</link>
		<comments>https://createquity.com/2009/05/revisiting-arts-advocacy/#respond</comments>
		<pubDate>Wed, 06 May 2009 12:52:00 +0000</pubDate>
		<dc:creator><![CDATA[Ian David Moss]]></dc:creator>
				<category><![CDATA[Policy & Advocacy]]></category>
		<category><![CDATA[doing art]]></category>
		<category><![CDATA[Greg Sandow]]></category>

		<guid isPermaLink="false">https://createquity.com/2009/05/revisiting-arts-advocacy.html</guid>
		<description><![CDATA[I’ve been meaning to write on this subject for quite some time, ever since Greg Sandow posted the thought-provoking second part of his series on How to Advocate for the Arts. Greg’s thesis can be more or less summed up by this quote: If some things in art can&#8217;t support themselves in the market place,<a href="https://createquity.com/2009/05/revisiting-arts-advocacy/" class="read-more">Read&#160;More</a>]]></description>
				<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_jSTeDrbLy7I/SgGN7r4bNLI/AAAAAAAAAT0/q88E9ZFYhlU/s1600-h/megaphone-girl.jpg"><img decoding="async" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 267px;" src="http://1.bp.blogspot.com/_jSTeDrbLy7I/SgGN7r4bNLI/AAAAAAAAAT0/q88E9ZFYhlU/s400/megaphone-girl.jpg" alt="" id="BLOGGER_PHOTO_ID_5332699490314564786" border="0" /></a>I’ve been meaning to write on this subject for quite some time, ever since Greg Sandow posted the thought-provoking second part of his series on <a href="http://www.artsjournal.com/sandow/2009/04/how_to_advocate_the_arts_2.html">How to Advocate for the Arts</a>. Greg’s thesis can be more or less summed up by this quote:</p>
<blockquote><p>If some things in art can&#8217;t support themselves in the market place, and need special funding (whether from government or private donors or both), we can make that case, but again by describing the power, value, and meaning of specific art works, the conclusion being (or the conclusion that we try to draw, and hope that others will accept) that these art works need to be available for all of us, even if they&#8217;re expensive, and even if not all of us make use of them.</p></blockquote>
<p>I partly agree with this. Certainly, a central tenet of any arts advocacy campaign has to be that all of us can <span style="font-style: italic;">benefit</span> from the arts even if not all of us actually <span style="font-style: italic;">like</span> the arts. Or, to be more specific as Greg is in this quote, not everybody appreciates the same things—and that’s okay.</p>
<blockquote><p>People understand, I think &#8212; I&#8217;ll end with this &#8212; that there are valuable things in life that they themselves might not make use of. I won&#8217;t hesitate to argue the worth of art like <span style="font-style: italic;">L&#8217;avventura</span>, which in fact many people don&#8217;t like at all. (As I&#8217;ve said before, I like a lot of things that aren&#8217;t exactly popular.) What&#8217;s crucial, I think, is to admit that it&#8217;s not for everyone, but that it still has an important meaning, an important function in our lives. </p></blockquote>
<p>Here’s the thing, though:<span style="font-weight: bold;"> I’m not convinced that we can make this case simply by talking about arts experiences that we’re passionate about, but that the listener hasn’t shared.</span> I mean, in his post, Greg summons the wayback machine to revisit his days as a teenager, spending three paragraphs describing why Antonioni’s <span style="font-style: italic;">L’avventura</span> is important to him. Greg’s writing about the film is filled to the brim with passion; it’s obvious that he still wrestles with its aesthetic details today, nearly half a century after he first experienced it and it struck him to the core.</p>
<p>And yet his description doesn’t do a damn thing for me. I’ve never seen the movie. I&#8217;ve never heard of the director; frankly, I didn&#8217;t even realize that Greg was talking about a film, and not an opera, until I looked up <span style="font-style: italic;">L&#8217;avventura</span> on <a href="http://en.wikipedia.org/wiki/L%27avventura">Wikipedia</a>. And I’m all about the arts, for pete’s sake! If anyone should know about this stuff, it’s someone like me. So if I can’t get into it this way, can we really expect that someone with no artistic background will?</p>
<p>In talking to people who make their living in the arts, I generally find that a small handful of formative, extremely intense artistic experiences like the ones that Greg describes in his post end up setting the stage for a lifetime of dedication to the arts. (You can read an account of one of those that served that purpose for me over at <a href="http://www.fredosphere.com/2005/03/ian-moss.html">the Fredösphere</a>.) Not too long ago, I asked a small group of arts professionals, people whose jobs involve seeing dozens if not hundreds of performances a year, how many transcendent arts experiences they typically have in that time. The pretty-much-universal answer was “one, if I’m lucky.” Now, think about this for a second. Arts professionals have chosen their field out of dedication to the arts, so one would think that they would be predisposed to liking a performance. You might also surmise that they are able to get more out of it because of their expertise. These factors, plus the high frequency of event attendance, would lead you to expect that they would have transcendent, life-changing arts experiences a lot more often than anyone else. And yet one a year seems like a good ratio to them (and to me).</p>
<p>So think about this next time you are mulling how to “convert” people to our side. Think about how you were converted. It wasn’t because someone described to you some work or piece they loved. It’s because you <span style="font-style: italic;">experienced</span> the art for yourself. Indeed, you might well have <span style="font-style: italic;">made</span> the art yourself—or at the very least, participated in the production of it. Maybe it was a high school play. Maybe it was a choral workshop with <a href="http://en.wikipedia.org/wiki/Eric_Whitacre">Eric Whitacre</a>. Maybe it was a concert you saw that moved you so much that you were dancing and singing all the way back home. The arts are a visceral, physical, deeply experiential phenomenon, and people who have never found themselves carried off on one of these unforgettable ecstatic aesthetic journeys are at a fatal disadvantage for understanding the arts’ intrinsic value to their participants. But simply exposing them to the arts for limited engagements is not likely, in my opinion, to produce those transformative experiences, <span style="font-weight: bold;">because those transformative experiences are RARE <span style="font-style: italic;">even for people who already like the arts</span></span>. Is it possible that those of us who make our lives in the arts were just lucky? That we just happened upon transcendence early enough in our lives for us to take advantage of it? Or alternatively, that our parents, our teachers, were already converts and saw to it that we would have those opportunities? And if so, what implications does that have for our advocacy?</p>
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