Tag Archives: arts marketing

Around the horn: Habemus papem edition

(This is the first Around the Horn to be put together by one of the Createquity Writing Fellows, Hayley Roberts. Enjoy! -IDM) Government Policy and the Arts Gladstone Payton details the sequester’s effects on the governmental agencies that provide funding for the arts. Will New Jersey pass legislation requiring cultural and sporting events to only [...]

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Around the horn: diversity edition

ART AND THE GOVERNMENT The Future of Music Coalition’s Casey Rae recaps current policy on orphan works (i.e., creations under copyright but whose owners no longer exist), and outlines a solution that protects the original author/performer in such cases. Casey’s post has instructions if you want to file supporting or additional comments with the Copyright Office. With [...]

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Why aren’t there more butts of color in these seats?

Recently, Clayton Lord has been fomenting lots of discussion about race and audiences on his blog, New Beans. Diane Ragsdale has much to say in response, bringing in a recent Nina Simon post about the Irvine Foundation’s Exploring Engagement Fund (which has racial undertones but is not solely about diversifying audiences). Most recently, Barry Hessenius dove into the fray [...]

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Around the horn: Four more years edition

ART AND THE GOVERNMENT As you know, there was an election last week, and Barack Obama won it. Thankfully this means that Barry Hessenius’s worst fears about the NEA likely won’t be realized, but Barry does have some useful advocacy advice that is worth a read regardless of the outcome. Ted Johnson has a helpful pre-election [...]

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Around the horn: Frankenstorm edition

ART AND THE GOVERNMENT Two bills under consideration by Congress would adjust the music licensing rates paid by internet streaming radio services like Rdio, MOG, and Spotify to match what cable and satellite providers pay. IN THE FIELD Artists often neglect to realize that crowdfunding campaign money isn’t free – in addition to the fees you [...]

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All You Can Hear: The SPCO’s Netflix-Style Membership

In April, the Saint Paul Chamber Orchestra (SPCO) announced the launch of a Netflix-style membership model where you could “get all the SPCO you want for $5 a month.” Still relatively untested in the arts world, this pricing model allows subscribers to see an unlimited number of performances for a low monthly fee. Additional perks [...]

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Games and the Arts in the 21st Century: An Introduction

The idea of using games as a new way to engage audiences has gained immense traction in the last 5 years. The museum world in particular has seen a great deal of discussion on this topic, from Nina Simon’s dozens of posts to this year’s Museums and the Web conference; these conversations are a natural [...]

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Won’t you be my neighbor?

We’re all accustomed to choosing seats online when booking tickets for a concert or a flight.  But what about choosing your seatmates?  Airline KLM will launch a program later this year that will allow customers to choose their neighbors on flights.  The social seating tool, called “Meet and Seat,” will use social media sites to [...]

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Around the horn: grantmakers edition

Back recently from the Grantmakers in the Arts Conference in San Francisco. More on that soon! In the meantime: ART AND THE GOVERNMENT – FEDERAL Republican House members are back on the warpath to eliminating public broadcasting money (along with other government programs). The first 1:36 of this interview with Grammy-winning jazz musician Esperanza Spalding has the makings of [...]

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NAMP Blog Salon posts

Last week, I participated in the National Arts Marketing Project Blog Salon over at Americans for the Arts. My two entries focused on applying research and feedback-gathering principles to a marketing context. Not the typical Createquity fare, but if you find such things of interest, here’s some more information below. Is Your Arts Programming Usable? [...]

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