Around the horn: NEA edition

Fox News’s misleading attacks on the NEA, coming as they did just prior to the confirmation of a new Chairman for the organization, seem to be raising a lot of hackles in the arts world. Is the concern justified? Barry Hessenius thinks so, and warns that things might get a lot worse as conservatives gear up for a new culture war. Barry also links to a report that I meant to cite in last week’s essay, but forgot: 51 Republican Congressmen signed a letter to NEA Acting Chair Patrice Walker Powell demanding that the money from the “offending” grants be returned. The Congressman who spearheaded the effort, Cliff Stearns (R-FL), learned about the grants from (surprise!) Fox News, who contacted his office seeking comment on their original story. (Stearns is known as a reliable NEA basher, according to the article.) Predictably, the letter reflects all of the worst distortions and errors in the article, claiming that “much of this taxpayer money is being used to fund art projects that many Americans find offensive” despite only being able to name the same three grants cited in the Fox article that collectively total 0.2% of the NEA’s stimulus money (and 13 millionths of one percent of the stimulus bill as a whole). But don’t worry, friends — as Stearns says, “our intent is not to censor artistic freedom.” Barry certainly agrees; here’s what he thinks the real intent is:

I still believe those who make these kinds of baseless attacks are not at all interested in the art the organizations it seeks to attack are, or are not, involved with. I don’t think it was any coincidence in the first Cultural Wars that almost brought down the NEA that the “issue” in most of the attacks was gay related – Mapplethorpe nudes, a gay film festival in Texas, the production of the play Angels Over America in North Carolina – because what the attacks were really about wasn’t taxpayer money or art or pornography, they were about fund raising for the evangelical wing of the Republican party – and nothing has ever been more successful in raising funds from that sector than the specter of gay rights. When the coffers of the right wing are running dry, the time-tested solution is to trot out the threat of gays having equal rights – and it has, for a long time, worked very well. Couple the gay rights issue with the accusation that taxpayer money is spent on anti-American pornography – and, well, the potential for a fund raising bonanza is just too tempting for the right wing to ignore. A new cultural war is an easy way to grab headlines, raise the level of visceral response, and rally their troops.

Unbelievably (or maybe all too believably), Fox News’s clownishness about the NEA doesn’t stop with their execrable July 30 article. Poking around as I am wont to do on political websites, I found this gem from News Corpse, an entire website dedicated to exposing Fox’s liberal relationship with the truth:

The National Endowment for the Arts??? Are they really mobilizing against town hall protesters? Were those artists who were crashing community centers and public halls where Tea Baggers were fighting to keep the insurance companies between you and your doctor?

The problem with this picture is that Carpenter’s article [linked to from the image] says nothing about the National Endowment for the Arts whose logo is prominently displayed in the upper-right corner. There is a passage that mentions the NEA, but she is referring to the National Education Association. Rather than ascertain the facts, Fox Nation saw an acronym that could just as well have belonged to a favorite foe of theirs, so they giddily inserted the wrong logo into their graphic.

(Emphasis mine.) The graphic is off the front page now, but in case you suspect News Corpse (an admittedly partisan website) just made that graphic up, I went to the Fox Nation website myself before they took it down and took the following screen cap for posterity:


…and detail:


Busted! Reminds me of Fox’s practice of “accidentally” labeling Republicans as Democrats as soon as they get caught in some sex scandal or other.

This is all, of course, very entertaining, but in the rest of the arts world life goes on:

  • New NEA chief Rocco Landesman has raised a few eyebrows with his suggestion that arts organizations in geographically remote areas shouldn’t receive any special consideration. The loudest voice in dissent (so far–I expect he’ll be joined soon by Arlene Goldbard) is that of Scott Walters, whose (ironically, NEA-funded) <100k Project has values diametrically opposed to those reflected in the new Chairman’s quote.
  • Meanwhile, you can hear the former Chairman (Dana Gioia) speak at a Sonoma County Community Foundation fundraiser here. And Jean Cook and Casey Rae-Hunter from the Future of Music Coalition offer a roadmap to engaging with the federal government beyond the NEA.
  • Man, and I thought orchestra heads were well-paid: the Museum of Modern Art’s director Glenn Lowry took home a cool $2.7 million in total compensation last year. Bloomberg has the dirt on other museum directors as well.
  • Are arts departments and schools at universities getting hit harder than other subject areas? Anecdotal evidence suggests so, according to this New York Times article. One institution, though, isn’t cutting back: Goucher College. The Baltimore-based institution is debuting a new Master of Arts in Cultural Sustainability program, focusing on the practice of sustaining cultural traditions in a changing world. (The syllabus for a class at Goucher this spring is available at CANu.)
  • Thankfully, some philanthropists are getting smart about their arts investments. Deutsche Bank is pumping $1.4 million in emergency funding to arts organizations that “have established strong roots within their communities, but lack access to deep-pocketed donors.” And The Kresge Foundation is giving community revitalization through the arts a try, piloting a $600,000, two-year program in Baltimore, Detroit, and St. Louis. (h/t Philanthropy News Digest) More of this please!
  • Speaking of smart philanthropy, remember our friends at GiveWell? They just announced an open application for a $250,000 grant (or group of grants) for economic empowerment in sub-Saharan Africa. The application materials and notes from the review process will be shared publicly unless expressly prohibited by the applicant, there’s a simple first-round application to filter out all but the strongest candidates, and they’re open to funding research if necessary. This is what disruptive innovation looks like. Meanwhile, the Chronicle of Philanthropy catches up with the group’s progress since their very public marketing flame-out a year and a half ago (subscription required).
  • Seth Godin sets up an interesting graph of “bandwidth vs. sync,” posits that commercially viable products either require high levels of attention or involve interaction with multiple people, and places art in the “scrap heap” of neither. (At least he acknowledged art as a means of communication.)
  • CultureFuture’s Guy Yedwab responds to my Gifts of the Muse Arts Policy Library write-up here and here, making some good points about the two supposedly unique intrinsic benefits of the arts that I identified myself as well as the internal logic of the monograph.
  • The NonProfit Times has been making a splash recently with their Power & Influence Top 50 feature about the movers and shakers in the field. But I found another product of theirs more compelling: their “Best NonProfit Organizations to Work For” list. It’s a brilliant idea from a business perspective: first of all, everyone loves lists, and everyone cares about work, so a lot of people will want to read this issue – it will probably be a big seller for them. Second, lots of organizations will want to be on that list for the reputation capital it will provide them, so they’ll get lots of entries. But the best idea is the reporting function. See, the magazine will survey all of your employees for free as part of your participation in the program – you can be one of the best nonprofits to work for without paying NPT a cent. But you don’t ever get to see what your employees actually said about working at your organization – unless you pay about $600-900 for the customized report. It sounds like a lot at first, but actually, it’s really not much at all considering how much it would cost to hire an outside consultant to perform the same survey for you. And even for a relatively small organization of 15 employees, having that information for internal planning would be really valuable – definitely worth 600 bucks. For a larger organization the price is a steal. All in all, a great example of a win-win business model.
  • Acclaimed Harvard economist Edward Glaeser is attempting to do a real cost-benefit analysis of high-speed rail, taking into account not just direct purchases but also externalities such as environmental impact, quality of life, etc. This is the direction economics needs to go in to stay relevant. The series is in multiple parts and only the first two are published so far. Meanwhile, Empire State professor Eric Zencey makes a compelling case for why we should just dump GDP as a concept altogether.
  • How Netflix gets those movies to your home so fast.
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New Blogs!

Enjoy!

Flux Theatre Ensemble
August (Gus) Schulenberg is the main writer for this blog on behalf of Flux Theatre Ensemble, a small company based in New York. Gus writes thoughtfully about a number of theater-related issues including some good arts policy stuff here and there. You can read his recent post about Arlene Goldbard’s talk at the NET Summit here.

Nonprofit Law Blog

“Wouldn’t it be awesome if there were a blog about the intersection between the nonprofit sector and the law?” I can only imagine you have asked yourself this question countless times before reading this post. Enter Gene Takagi’s Nonprofit Law Blog, at which you’ll find helpful legal information you won’t get anywhere else (well, except maybe below). Takagi and contributor Emily Chan have been especially helfpul in staying on top of the L3C saga as the hybrid legal form makes its journey through various state legislatures and the IRS.

Nonprofit Law Prof Blog
Not to be confused with the Nonprofit Law Blog, above, the Nonprofit Law Prof Blog is part of something called the Law Professors Blog Network. Whereas Gene Takagi is a practicing California attorney, the Nonprofit Law Prof Blog is written by a team of academics, several of whom hold adminstrative positions at their respective law schools. NLPB tends to focus more on news than analysis, and closely follows court decisions that have implications for the nonprofit world.

The Mission Paradox Blog
I’ve admired Adam Thurman’s posts at the Americans for the Arts blog for a while now. Turns out Adam has had his own blog at Mission Paradox all this time. The self-proclaimed “Best Arts Marketing Resource in the World” (you gonna take that sitting down, smArts&Culture?) offers intelligent commentary with a Seth-Godin-esque calm assurance.

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Landesman confirmed as NEA Chair

It’s official: Rocco Landesman will be the next Chairman of the National Endowment for the Arts. He was confirmed by voice vote by the Senate yesterday along with Jim Leach for the National Endowment for the Humanities and a host of other public officials.

Sitting down for an interview with the Times‘s Robin Pogrebin, Landesman lived up to his reputation as a firecracker. Witness this series of no-BS quotes from the man who will be the most prominent public face of arts policy in the near future if not beyond:

In American politics generally, he added: “The arts are a little bit of a target. The subtext is that it is elitist, left wing, maybe even a little gay.”

“I don’t know if there’s a theater in Peoria, but I would bet that it’s not as good as Steppenwolf or the Goodman,” he said, referring to two of Chicago’s most prominent theater companies. “There is going to be some push-back from me about democratizing arts grants to the point where you really have to answer some questions about artistic merit.”

Though he would not put a dollar figure on his own fiscal goals, he called the current appropriation of $155 million “pathetic” and “embarrassing.”

The new chairman said he already has a new slogan for his agency: “Art Works.” It’s “something muscular that says, ‘We matter.’ ” …. As for the former agency slogan, “A Great Nation Deserves Great Art,” he said, “We might as well just apologize right off the bat.”

We also learn that Landesman offered himself up for the job, rather than having been recruited for it, and that he seems to harbor few feelings of reverence for his immediate predecessors at the helm. He indicates that he would reinstate the individual artist awards “tomorrow” if it were up to him, though it would take an act of Congress to make that possible again.

I have to admit that I kind of love the idea of a tough-talking NEA Chair, and feel that it will be a helpful weapon in the culture wars that the right seems itching to start up again. The fact that Landesman both has artists’ priorities at heart and is willing to fight for them is very promising indeed. The one quote out of the above that worries me a bit is his attitude toward arts in regional areas — sometimes it’s not all about artistic merit, and there’s certainly something to be said for developing local talent rather than continually losing it all to New York or LA. (Isaac Butler has much more on this here.) On the other hand, Landesman does recognize the arts’ importance to downtown urban economies–presumably, whether they’re in Peoria or anywhere else–and says that he wants to make this focus a “signature” element of his tenure. Landesman promises to be an entertaining figure at the helm if nothing else, and hopefully will end up accomplishing far more than that.

In related news, Joan Shigekawa of the Rockefeller Foundation has been appointed Senior Deputy Chairman of the NEA. While at Rockefeller, Shigekawa served as Associate Director for Arts and Humanities and led forward the notable NYC Cultural Innovation Fund. During her tenure, Rockefeller funded Social Impact of the Arts Project’s Dynamics of Culture and Culture and Neighborhood Revitalization initiatives (the latter a collaboration with The Reinvestment Fund), which collectively represent some of the most sophisticated research ever undertaken on the arts and local communities.

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Fox News gets facts, math wrong in report about NEA grants

Over the past week, Fox News has pushed a storyline on the recent National Endowment for the Arts “stimulus” grants that has an eerily familiar tone:

The National Endowment for the Arts may be spending some of the money it received from the Recovery and Reinvestment Act to fund nude simulated-sex dances, Saturday night “pervert” revues and the airing of pornographic horror films at art houses in San Francisco.

Tellingly, however, the author of the Fox story, Joseph Abrams, can only actually identify three instances of supposedly objectionable programming, all of them in San Francisco: a $25,000 grant to counterPULSE, which has a “pansexual performance series” called Perverts Put Out; another $25,000 to the Symmetry Project, whose dance performance involves nudity; and $50,000 to Frameline, a gay and lesbian film festival and support organization that screened the “pornographic horror film” in question. A grand total of $100,000 of supposed licentiousness. Gee, it’s almost like someone said to someone, “go find some kinky gay stuff in San Francisco that we can use to make the NEA look bad.” Care to wager that’s exactly what happened?

As is rather par for the course for Fox, the network has trouble getting even the most basic facts in its story right. First, these programs are not actually funded with taxpayer dollars at all — the NEA grants were specifically earmarked for staff positions, not programming, a fact pointed out by everyone Abrams interviewed but presented in the article as if it’s some sort of unverified claim. As anyone who has actually applied for an NEA grant knows, there are these things called “contracts” that come along with them that make damn well sure you spend the money on what you said it would get spent on.

Second, as Media Matters points out here, all of these groups got funding from the NEA before, under the Bush administration. Where was the outrage then? Could it be that a change in President suddenly makes things look a little different?

Third, in most cases the offending programming is a tiny portion of these organizations’ activities. The Frameline example is perhaps the most egregious: the organization presents hundreds of films a year and distributes many others; it did not produce or fund in any way the film that’s getting the attention here, which by the way was made 34 years ago.

Even these gaffes, though, pale in comparison to Fox’s strained relationship with basic reading and math skills. Whoever sent out the talking points about this got–get this–the NEA’s portion of the stimulus money wrong! You can’t get much more basic than that. Fox claims that the NEA got $80 million of the ARRA funds, when in fact the agency only received $50 million. Fox is confused by the fact that 60% of that number, or $30 million, was for direct grants to arts organizations, with the other 40% going to state and regional arts agencies. Fox apparently thought that all $50 million was for the direct grants, and that the $30 million was the number going to the states and regions, making for a total of $80 million.

What’s hilarious is that this is not hard information to dig up. EVERY single news story about the NEA and the stimulus since the appropriation took place has included the $50 million number. This $80 million business came out of thin air. Go ahead, Google NEA stimulus $80 million and all you’ll find are this story and related reactions, mostly on right-wing blogs. Now Google NEA stimulus $50 million and you’ll see all the stories by real news outlets. What’s more, Fox links in its own article to the NEA’s list of direct grants, at the bottom of which is the correct total: $29,725,000.

More lack of reading comprehension on Fox’s part:

  • We have this exchange between Greta Van Susteren and Steve Moore from the WSJ last week on On the Record:
    VAN SUSTEREN: See, this is a good place to put taxpayer money. I’m going to write the check for how much?

    MOORE: That one was, you know, several hundred thousand dollars.

    VAN SUSTEREN: I mean, and we have people who can’t make mortgages.

    Umm, no: as mentioned above, none of the grants in question (in fact none of the direct grants at all) were for more than $50,000. And has it occurred to them that some of the people who can’t make their mortgages might, you know, have just lost their jobs working for arts organizations?

  • The article quotes Luis Cancel of the “San Francisco Arts Council.” There is no such organization; Cancel is director of cultural affairs for the San Francisco Arts Commission.

Fox’s laughably bad reporting is certainly hilarious, but unfortunately for artists themselves it’s not such a thigh-slapper. It’s easy to recognize this for what it is: it’s not about the arts at all, but merely an excuse to stoke the base’s anger in order to push other issues that corporate conservatives actually care about (like blocking health care reform) and give Greta and Glenn an opportunity to titter about porn with their guests while pretending to be outraged by sex. Nevertheless, the reality is that support for the NEA in Congress is fickle at best, and even many Democrats are all too easily swayed by the mere fear of having the arts blow up in their faces the way they did 15-20 years ago. Those controversies eventually led to a 40% cut in funding for the agency, from which it is just now only beginning to recover.

So if you care about the arts in your communities, and you don’t want your Congressperson to be distracted by naked fear tactics like these, please: call them up and thank them for supporting the arts. Just as with health care, we need them to know that there ARE people who care on the other side.

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Around the horn: hello Providence edition

I’m writing from sunny Providence, RI, where I’ll be based for the rest of the summer while I work on some projects and continue the search for a permanent landing spot. In other housekeeping news, Createquity is getting ready to move permanently to createquity.com, with a snazzy new design and blogging platform (WordPress). We’re working to make the transition as smooth as possible for subscribers and casual visitors alike, but if there’s anything you need to do I’ll be sure to let you know.

Meanwhile, here’s the roundup:

  • Via the indefatigable Kira Campo, this report from the new-to-me Art & Seek blog covering Dana Gioia’s Arts and Culture panel at the Aspen Ideas Festival is worth a read.
  • A Createquity reader tipped me off to an interesting article about Portland’s arts scene. Seems that living in a lower-cost environment has its downside: namely that the artists don’t make any money either.

    Cortright, who’s been one of the city’s most ardent economic champions, says the issue is partly existential: not everyone is guaranteed a way of life. On a practical level, the increase in arts professionals has raised arts activity but hasn’t necessarily elevated the standard of living. It’s made the search for dollars and attention more competitive.

    “We love this city and its quirkiness,” Cortright says. “But the local market is not large enough or challenging enough, so you have to expand. You have to work outside Portland, maybe even outside the United States, if you want to grow or show that you are world class.”

    A lot to think about there in terms of the way artists’ winner-take-all markets interact with geography and location.

  • Add New Jersey to the list of states facing drastically reduced funding from their arts councils, stimulus money or no. At last check, Pennsylvania and Michigan were still hanging in the balance.
  • Corwin Christie, whose blogging at Technology in the Arts I am really coming to admire, has a wonderfully lucid post up about the consequences of not bringing the arts into the larger conversation.
  • Peter Dobrin at the Philadelphia Inquirer says that the blind audition process for orchestra spots might not be so blind after all, and posits that African-American players suffer as a result.
  • I found this interesting in light of recent discussions of arts-related instrumental benefits: a new study out of the UK shows the so-called “Mozart effect” manifesting itself primarily in a certain population: right-handed non-musicians. According to the researchers, musicians already process spatial exercises differently from non-musicians, and are therefore immune to the effect (presumably because they’ve already reaped the benefits from it). Of course, as Judith H. Dobrzynski explores, not all arts research is good research. Clyde Fitch Report has more on that story here.
  • Starbucks is experimenting with anti-branding: “stealth” coffee shops that look and feel like homegrown operations. This is either incredibly evil or absolute genius, depending on your perspective. Or possibly both. In any case, more evidence that local, authentic differentiation/style/identity is good business. (h/t Selena Juneau-Vogel)
  • Last spring, I wrote:

    I’ve…been taking a course called Media Economics and Financing Journalism, taught by a member of the family that used to own the Boston Globe. As the semester has progressed, I’ve slowly become convinced that newspapers are in almost the exact same boat as symphony orchestras. [...] If we can agree that journalism does provide an indispensable public good, in the form of in-depth, factual information not available anywhere else, I can’t help but see it gravitating toward a contributed income model in the coming years.

    A little over a year later, sure enough, one of the two parties bidding to buy the Boston Globe is talking about “a ‘civic approach’ that would involve a nonprofit foundation to help fund and run the news operation.” The other, incidentally, is the guy who taught that course.

  • This week’s BLOGGER ON FIRE award goes to Sean Stannard-Stockton for a double series of thought-provoking posts: the first on the role that intuition should and does play in philanthropy (here and here), and the second on the distinction between high-performance and high-impact nonprofits (here and here). In the middle, he even found time to spread this awesome video of Bobby McFerrin getting a crowd to sing in unison pentatonic scale without any verbal instructions.
  • A group on facebook claims that a library-themed Ben & Jerry’s ice cream flavor would be “tasty awesome.”
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Value generators

Following up on my economics and value posts from last month (here and here), I’ve been trying to do a little research on how economists presently think about the relationship between value and economic growth. It’s a difficult proposition, frankly, because the concepts involved are so slippery. Most of the normal measures of value generation (real income, standard of living, etc.) operate under the assumption that more equals better: the more goods and services that are available to buy (and are bought), the better off everyone is. While true to an extent, this approach ignores obvious side effects that often go along with “more” such as pollution, crime, urban crowding, resource depletion, and so forth. But that’s not the only problem: the other issue is that more of A is not the same as more of B. In other words, are we better off if the market for wireless internet access is developed or the market for hot dogs is developed? If they result in an equal total value of financial transactions, the numbers say no….but I think we’d all agree that internet access is more useful. And not just in the grand societal sense of spreading democracy and all that, but in an economic sense too: broadening wireless access does much more to making further increases in goods and services possible in the future than does adding a hot dog a day to everyone’s diet.

The economic issues that I’ve been wrestling with for the past two years center around the concept of externalities. An externality is a cost or benefit imposed upon or granted to anyone who is not party to a direct transaction. Although we usually tend associate them with negative effects, most commonly environmental impacts like pollution and global warming, important positive externalities are possible as well, like network effects associated with the widespread adoption of common standards, or the positive spllover that a new art gallery opening has on the value of the house across the street. In the hot dog vs. wireless example above, we have positive externalities such as network effects and knowledge spillover on the wireless side, vs. negative externalities of an increase in obesity, decline in overall health, and the environmental consequences of meeting the demand for meat products on the hot dog side. Since externalities by definition do not affect the transaction itself, economists have a nasty habit of ignoring them (the issue is first mentioned in chapter 17 of my microeconomics textbook, and is tellingly the only topic without an article yet in right-leaning economist Russell Roberts’s Ten Key Ideas: Opening the Door to the Economic Way of Thinking”). Yet in any kind of public policy work, whether in government, nonprofit, or social enterprise contexts, thinking about the whole is essential — and that means thinking seriously about externalities.

The Holy Grail of economic thinking is a way to have externalities accurately reflected in prices, much the same way that investors (try to) price out risk in financial transactions. Numerous initiatives in this direction, from investment heuristics like SROI, expected return, and Best Available Charitable Option to broad-based macroeconomic indices like the Genuine Progress Indicator, have tried to integrate several different concepts of value into one overarching social metric. By choosing to deal with life in all of its complexities, however, they forfeit the easy modeling that’s possible in traditional economics’ vacuum-packed artificial world, making the pursuit of exactitude exceedingly difficult. Not to mention that these tools can suffer from conceptual difficulties of their own. I plan to explore them more carefully in the coming weeks, but my initial sense is that they typically narrow the focus to only a few externalities, deal with them in a manner that greatly oversimplifies the way they actually work, and treat them as isolated linear effects rather than complex functions that interact with and are affected by each other. It’s not to say that they aren’t steps in the right direction, but the destination appears to be a long way off yet.

For now, though, we can at least think about what kinds of economic activity ought to be relevant to those concerned about maximizing positive externalities and minimizing relevant ones. Rather than trying to develop a single unifying theory of value, which is, as President Obama might say, above my pay grade for the moment, I want to focus the discussion initially on financial transactions alone. In doing so, I hope to preserve at least some hope of being able to price externalities in to existing models, figuring that a business case for some of these things could made more easily that way.

We can do this via a simple method: 1) pinpoint desirable economic outcomes; 2) step back and say “how is this made possible?”; 3) repeat. This is the same method used for developing theories of change at the philanthropic level, and can be incredibly effective for mapping out short-term strategies for long-term goals. Working this out, even at a very high level, will take much more than one post. But here is the first step in case you want to follow along at home. Since I’ve chosen to limit things to the language that economists already use, there’s exactly one desirable economic outcome: more transactions for more goods and services. Thus the first question is: what makes such a thing possible?

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Further thoughts about Gifts of the Muse

I’ve been mulling over my Gifts of the Muse write-up for the past few days, and have come up with a few more reflections on the implications that the document holds for advocacy and policymaking.

  • I hinted at this one at the end of my summary, but here it is fleshed out a bit more: the fact that the arts’ instrumental benefits can be produced by other interventions is not, in and of itself, all that interesting or important. What really matters is what combinations of interventions produce the best results. No one would suggest that the arts are the only way to create jobs in a community, for example; but on the other hand it seems likely that a community that engages economic development initatives across several industries and populations will tend to have greater success than a community that focuses on only one. I mean, after all, one of the lessons of Gifts of the Muse is that people are different; if that’s the case, won’t having more choices and more possibilities end up serving more people more effectively?
  • Just as individuals are not the same, communities are pretty different too. That would seem to suggest that arts-focused development and community-building strategies might be better suited to some places than others. I don’t think this necessarily has to do with the size of the region or whether it’s urban or rural; it’s more about building on community strengths–and if the arts don’t happen to be one of those, maybe it doesn’t make sense to push it too hard. (I’m not sure how much I really believe this though.)
  • Finally, one of the most profound lessons I drew from the report is that the arts, in some ways, might really be kind of a red herring in this discussion. Csikszentmihalyi’s research on highly creative people suggests that the distinctive pleasure associated with the arts (identified by the authors as the primary intrinsic benefit) comes from the joy of creative work and expression, regardless of the form or medium in which that creativity appears. Frankly, our conception of “the arts” is rather artificial as it is, with the requisite question marks on the borders (does literature count? folk traditions? history museums?) and a pervasive uneasiness around commercial art forms like popular music and film, television, graphic design, etc. What should it matter if one feels truly alive while composing while another does so through nuclear physics or conducting market research or cooking? If the goal is to get the arts to be taken seriously in broader policy discussions, it seems to me that the creativity connection is crucial. And not just in the sense of drawing the line between the arts and creativity: I also mean advocating for supporting creativity itself, with the understanding that creativity includes, but is not limited to, the arts. This is really the premise for the creative economy movement worldwide. It seeks to take nonprofit arts organizations out of their shell as a distinct entity and instead showcase them in full collaboration and interaction with an entire extended family of related pursuits. It attempts to draw the connection between creative capacity and the ongoing advancement of the human race. To me, that argument is a winner.
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Around the horn: bye bye New Haven edition

  • Long overdue, but Atul Gawande’s incredible article on the economics of health-care costs and the dark side of competition offers many lessons for the current debate in Congress and, indeed, for policy in general.
  • The artists = crazy people thing just won’t go away. (Though, as Holden Caulfield might say, maybe it’s everyone else that’s crazy?)
  • Could more newspapers soon be moving to a nonprofit model? The Nonprofit Law Prof Blog is all over the story. Apparently the New York Times is giving it serious thought, and Senator Ben Cardin has introduced a bill that would make it easier for print publications to convert to nonprofit entities.
  • Could senior discounts be on the way out? Daniel Hamermesh (a senior himself) suggests the justifications for such discounts are largely spurious and predicts they’ll start disappearing once the recession’s over.
  • Venture capital for musicians? It’s here.
  • In case you’re wondering how the NEA got to be where it is, this Times article should get you up to speed.
  • Thinking about saving some cash by laying off staff and replacing them with unpaid interns? It might just get you into a bit of trouble with the law. In fact, according to wetfeet.com, most unpaid internships “are probably not legal.”
  • Jim Undercofler, former chief of the Philadelphia Orchestra and board President of the American Music Center (where I used to work) has taken a professorship in Drexel University’s arts administration program.
  • The Cultural Data Project is one of the case studies included in this new Hewlett report on breakthroughs in shared measurement. (pdf)
  • Sean Stannard-Stockton vividly describes the growing potential of social media in Knowledge Sharing and Ambient Intimacy.
  • So umm, this seems kind of significant: Hamas Shifts from Rockets to Culture War (h/t Culturebot)
  • RIP Merce Cunningham.
  • Want your community to be included in the next Americans for the Arts economic impact study? Here’s the info you need.
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Gifts of the Muse: the Cliffs Notes version

I’m realizing that, by making my Gifts of the Muse write-up so long, I might have gotten a bit in the way of the Arts Policy Library concept. (They won’t all be like that, I promise!) So, out of deference to those of you who didn’t make it all the way though and perhaps never will, here’s the Cliffs Notes version:

  • The main purpose of Gifts of the Muse is to articulate the (real) benefits of the arts to society.
  • The authors make a distinction between instrumental benefits (the arts as a means for accomplishing some other end) and intrinsic benefits (art for its own sake).
  • By and large, the authors claim the case for instrumental benefits (i.e., positive cognitive, attitudinal, behavioral, health, community, and economic outcomes) is shaky, weakened by poor methodology and basic flaws in approach common to many studies.
  • Nevertheless, the few strong studies cited tend to show positive instrumental impacts for the arts, especially in the areas of cognitive, attitudinal, and behavioral benefits. Hands-on training seems to be more effective in producing these benefits than other kinds of arts involvement for youth.
  • Problems common to the instrumental literature in general include a failure to consider alternative approaches or investments that could produce the same (or better) result, and DiMaggio’s three fallacies: the fallacy of treatment (not all arts activities are the same); the fallacy of homogeneity (different people will have different reactions to the same treatment); and the fallacy of the linearity of effects (patterns are not always that simple). Furthermore, the cultural economics literature often fails to consider substitution effects – the idea that people would spend their money on something else if not for the arts.
  • While not discounting the possibility that instrumental benefits are real, the authors advocate for more of an emphasis on intrinsic benefits, which they describe as the pleasure, captivation, and individual growth that participants experience from art, as well as the social bonds created from enjoying it with other people. They also point out that these intrinsic benefits provide the motivation for people to participate in the arts in the first place, and thus make the instrumental benefits possible.
  • Gifts of the Muse concludes that more investment is needed in cultivating demand for the arts (as opposed to the supply), since people need gateway experiences at a young age to reap their benefits.
  • While the public reception of Gifts has focused predominantly on the schism between instrumental and intrinsic benefits, the authors see them as part of an integrated whole. They argue for more and better research on both sides.
  • Two key benefits of the arts are not mentioned: their role in creating a space in society where creativity and innovation is valued for its own sake and not a means to an end; and their role in cultivating an aesthetic dialogue between artists in the same and across generations.
  • I question whether the intrinsic benefits are actually that different from instrumental benefits. Just as the instrumental benefits can be generated through other means, I argue, so can almost all of the intrinsic benefits.
  • Since almost all of the benefits of the arts can be created through other means, then, I wonder if the point isn’t actually that the arts create benefits for certain people that can’t come from anywhere else. In other words, maybe we should stop trying to universalize the impacts of the arts and instead recognize that they will always matter to some people much more than others.
    • If that’s the case, then focusing on cultivating demand might not be the answer. Everybody should have the opportunity to participate in the arts if they want to, but if they don’t want to, that’s okay too.
  • The policy justification for subsidizing the arts, then, has to do with (a) making it possible for people to experience the arts (including artists) who otherwise could not afford to do so; and (b) promoting arts for their instrumental benefits as part of an integrated strategy that also includes other interventions.
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Arts Policy Library: Gifts of the Muse

(For a much briefer summary of this very long article, see this post here.)

For this first official installment of the Arts Policy Library, I wanted to start at the beginning. Gifts of the Muse: Reframing the Debate About the Benefits of the Arts was the first research study to be mentioned on Createquity, way back in the fifth-ever post published on this blog. The book’s concise, 104-page length belies grand ambitions: between the covers, the authors, Kevin F. McCarthy, Elizabeth H. Ondaatje, Laura Zakaras, and Arthur Brooks, attempt to catalog all of the public and private benefits that have been claimed for the arts, evaluate the strength of each claim, and tie it all together into a grand unifying theory.

The exhaustive literature review that went into Gifts of the Muse represents an invaluable service to the arts, even if, as the authors acknowledge, depth was sacrificed at times for breadth. With their eyes no doubt glazing over from consulting hundreds of sources in fields as diverse as cognitive psychology, linguistics, neurobiology, sociology, community development, public health, urban anthropology, political science, cultural economics, aesthetics, philosophy, and art criticism, the authors conclude that the evidence for so-called “instrumental” benefits is plagued with methodological weaknesses, and that a renewed focus on intrinsic benefits (also known as “art for art’s sake”) is in order for policymaking and advocacy purposes. But wait, there’s more! Not satisfied with simply analyzing the benefits of the arts, the authors attempt to devise a comprehensive theory for how individuals and communities access those benefits, and use this theory as the basis for several overall policy recommendations, the most significant of which involves a shift from a supply-side model for the arts toward the cultivation of more demand, specifically by investing in arts education.

Summary

That the distinction between intrinsic and instrumental benefits of the arts seems so commonplace now is perhaps a testament to Gifts of the Muse’s impact. McCarthy et al. peg the rise in prevalence of instrumental arguments (that the arts are a method of producing non-arts-related positive outcomes) to the culture wars of the early 1990s, when public subsidy for the arts in America was very much under attack. The problem with using instrumental arguments to advocate for the arts exclusively, the authors argue, is that they ultimately privilege other policy objectives like economic development, public health, etc., leaving the arts vulnerable to evidence showing that other interventions are more effective at creating said benefits. While recognizing that the arts’ instrumental benefits may well be real and are not unimportant, the authors develop and advocate an integrated model combining instrumental benefits with so-called “intrinsic” benefits—i.e., ways in which the arts are the point, not a means to an end. In the model, each category is shown on a continuum from public to private, exploding the traditional association of intrinsic benefits with private individuals and instrumental benefits with the public at large. In so doing, the authors introduce the rather novel concept of public intrinsic benefits – in other words, benefits to arts participation that manifest themselves on a public level but are specific to art.

Most of the public discussion since Gifts’s release has focused on its call to the arts’ roots in intrinsic benefits, the basic pleasure they afford to large swaths of participants. But this only represents one aspect of what Gifts tries to do. Specifically, the authors:

  • Review the empirical research literature on instrumental benefits, assessing the strength of the evidence in each area
  • Fill in some of the theoretical gaps present in the instrumental benefits literature
  • Outline a theoretical basis for intrinsic benefits, and map out what the specific benefits should be
  • Develop a theory for how arts participation happens, and why, and for whom
  • Make policy recommendations based on all of these considerations put together

Needless to say, such a broad mandate does not lend itself to easy summary, which is one reason why this is (and probably will remain) the longest Createquity post ever. Just like life, Gifts seems to imply, research can be messy.

*

The meat of the report begins with a comprehensive taxonomy of the instrumental benefits that have been claimed for the arts, along with an analysis of the accompanying literature. Notably, the authors did not evaluate studies individually, instead synthesizing pre-existing literature reviews to build their case. Here is what they found in a range of areas:

Cognitive benefits (increased academic performance, test scores; improved reading/math skills, ability to learn)
The cognitive benefits literature is plagued by methodological weaknesses, particularly confusion between correlation and causation. A meta-analysis by Winner and Hetland (2000) found that only 32 of the 1135 studies they reviewed met their criteria for quasi-experimental designs (i.e., focusing on all arts rather than one discipline, using non-arts academic achievement as outcome variable, and including a control group), causing them to conclude that the overall evidence for cognitive benefits is weak. However, a few high-quality studies have shown strong positive effects for arts participation. For example, the work of Catterall (1998, 1999) demonstrated that not only did the cognitive benefits hold true within and between socioeconomic groups, but that the benefits increased as students in lower socioeconomic groups gained more arts exposure. Heath (1999) found similar effects on lower socioeconomic groups participating in community-based arts programs. The authors of Gifts of the Muse note that the much-ballyhooed “Mozart effect” (the benefit to spatial reasoning as a result of musical training) is real, but that the magnitude is small, the impact short-lived, and its importance questionable.

Attitudinal and behavioral benefits (increased self-discipline, self-efficacy, school attendance, perserverance; better understanding of behavioral consequences, working in teams; development of pro-social behaviors among at-risk youth)
Attitudinal and behavioral benefits are often conflated with cognitive benefits and studied together. Most of this literature focuses on youth, particularly at-risk youth. Many studies, including Heath (1999), found that hands-on participation is important in creating the benefits described. As with the literature on cognitive benefits, the studies tend to suffer from methodological limitations; even when a control group is used, the study is often limited to subjects in particular treatment program, meaning that the results are not necessarily generalizable to other populations or contexts.

Health benefits (improved mental and physical health among elderly, premature babies, and mentally and physically handicapped, and patients with dementia, Parkinson’s, acute pain, depression; reduced stress and improved performance for caregivers; reduced anxiety for patients facing surgery or childbirth)
The literature on health benefits of the arts is not well-developed. The strongest studies show a benefit to Alzheimer’s patients in delaying the onset and reducing the risk of dementia. Research on the other effects is generally weak, suffering from poor design or relying heavily on subjective information (for example, subjects’ self-reports).

Community benefits (increased interactions between community members, social capital, organizational capacity and infrastructure, civic engagement)
Most of the empirical study of community benefits has focused on informal/amateur arts. There is very little literature on audience participation or arts appreciation. Most approaches take the form of case studies, typically examining one form of participation and one type of benefit, rather than a comprehensive test of community asset-building. The authors note that the work of developing new concepts and methods for assessing how arts impact quality of life in communities is “in its infancy” but could yield “promising” results. The lack of longitudinal data is a big issue for this field, as is the task of isolating the impact of the arts from other social factors. These limitations make drawing substantive conclusions difficult.

Economic benefits (direct impacts: employment, tax revenue, spending; indirect impacts: the ability to draw high-value firms and workers to an area; public good benefits: increased quality of life)
According to the authors, the literature on the economic impact of arts is much more developed and boasts a longer history than that for the other instrumental benefits. The so-called “public good” economic benefits identified by McCarthy et al. include the “existence value” of arts availability, the “option value” of the ability to participate in them, and the “bequest value” of the opportunity to pass along the arts to next generation. Economic impacts on real estate prices would be included under the “option value” heading. Hedonic analysis and contingent valuation (asking people “how much would you pay for this?”) are two of the major research methods used. Despite its long history and established theory, cultural economic literature often receives criticism for the following reasons:

  1. The economic impacts are inherently difficult to measure, especially for public good and indirect benefits.
  2. Studies are usually conducted in urban environments, which may lead to bias/overstating effects by overemphasizing the role of tourists.
  3. Most studies do not consider substitution effects, or whether the money that is spent on the arts would have been spent on something else had not the arts been an option.

Of these three, the issue of substitution effects appears to be the most significant, one that the cultural economics literature as a whole doesn’t yet seem to have addressed convincingly.

*

Reviewing the literature on instrumental benefits in the aggregate, the authors notice a few patterns. First of all, a number of weaknesses in methodology plague the field, with the result that really good, useful studies are few and far between. The correlation vs. causation issue is a particularly problematic one for many efforts. In addition, many studies are so empirically focused that they fail to articulate a clear and specific justification for how and why the supposed benefits are taking place. Finally, almost all fail to take into account opportunity costs, or the extent to which the money, time, and effort put into arts activities could have produced similar or better results had they been channeled in a different direction.

It’s important to reiterate that a lack of strong methodology is not the same thing as an absence of impact. It is quite possible that these effects really do exist, and that the research has simply not, to date, done a very good job of demonstrating it. Furthermore, when it comes to cognitive, attitudinal, and behavioral effects, several strong studies have indeed shown such benefits for the arts, indicating that the case seems to have some weight. The authors note that when important positive effects have been demonstrated, they have tended to come with long-term, sustained involvement in the arts, rather than a single experience or sporadic participation.

Nevertheless, it is clear from the authors’ investigation that the overall field approach could use some re-examining. They make particular note of three meta-criticisms made by Paul DiMaggio, who dubs them “fallacies”:

  • The fallacy of treatment (not all forms of arts participation produce the same effects)
  • The fallacy of homogeneity (the same treatment may have different effects on different individuals)
  • The fallacy of the linearity of effects (more treatment doesn’t always result in more impact)

*

Gifts of the Muse seeks to add to this literature in several ways. First, noting that much of the empirical investigation of instrumental benefits does not tie findings to any kind of underlying theory of why the effects are there, the authors try to fill in the blanks based on theoretical scholarship in a variety of fields. In doing so, they try their best to avoid DiMaggio’s three fallacies, though not with total success (as I’ll discuss in the following section). The first strategy is to distinguish various types of arts intervention, especially among youth, from each other. (The authors note that there is virtually no research on the cognitive, attitudinal, and behavioral benefits of the arts for adults.) McCarthy et al. categorize arts education programming into four types, with the following benefits theorized for each:

  • An arts-rich school environment (improved attitudes toward arts and school, new role models/mentors, growth in self-confidence, self-efficacy)
  • The arts as a pedagogical tool for learning (address diverse learning styles)
  • Art as a means of teaching non-arts subjects (better understanding of history and social studies at high school level for students who have already studied the arts)
  • Direct instruction in the arts
    • Arts appreciation (almost no research literature on benefits)
    • Creation of art (cumulative and integrative nature promotes and develops diverse skill set, helps students “learn how to learn” through enhancing self-awareness and monitoring capacity, develops project management skills enhancing self-efficacy)

The authors next examine the theory behind the public instrumental benefits to communities and economies. They divide community activity into three categories: creating art, appreciating art, and “supporting” art. The last category is a kind of catch-all for volunteering, donating, and leadership through board service. Participation via professional engagement in the arts (as staff or consultants) is not addressed. The authors theorize that the community benefits from creating art involve building a sense of community identity and trust through the creation of social bonds between participating members. Of course, art is not the only means of producing these benefits, but McCarthy et al. surmise that perhaps the communicative nature of the arts and the personal nature of creative expression may make joint arts activities particularly conducive to building social capital. This joint creative expression can be an effective means of promoting, preserving and communicating cultural heritage, a feature that other group activities cannot as easily reproduce. The benefits of appreciating art mostly arise from social bonds among subscribers and regulars created through same-group participation. The benefits from supporting art are seen by the authors to be much more substantial, involving specific competencies developed in volunteers and board members from running arts organizations and activities, and the collective efficacy made possible by bringing different groups together and forming connections between them. McCarthy et al. go so far as to claim that this last activity can lead to greater capacity for collective action and, eventually community revitalization. Notably, very few of the benefits described here are in any way specific to the arts; one could just as easily improve collective efficacy by bringing together other community constituencies for other kinds of shared activities.

Since the theoretical literature on cultural economics is already well-developed, the authors mostly stick to the benefits described in the empirical literature above, limiting their unique contribution to the development of a couple of models attempting to explain how the benefits happen. They do note that attendance at live performances and museums will have more of a direct economic impact than participation in community groups, simply because of the magnitude of the transactions involved. They also claim that the economic multiplier associated with the direct benefits of the arts is “essentially the same” across different industries, though I can’t determine the basis for this statement.

This theoretical investigation indeed shows that not all arts programming efforts are equal. The strongest effects on young people are likely to come from direct, hands-on, sustained involvement in the arts, a notion backed up by both theoretical and empirical literature. Of the claimed cognitive benefits, the authors think that the case is strongest for enhancement of meta-learning skills, rather than specific non-arts subjects such as math. Furthermore, most arts involvement has a social dimension, and therefore possesses the potential for social capital creation. The economic activity associated with the arts certainly counts for as much as economic activity in any other field, but only programming that involves significant tourism and paid transactions will lead to substantial direct additions to the local economy.

*

Finished with instrumental benefits, Gifts of the Muse next dives into an extended discourse on the so-called “intrinsic” benefits of the arts, categorizing them as follows:

  • Captivation (rapture, an intense and all-consuming experience)
  • Pleasure (aesthetic satisfaction)
  • Expanded capacity for empathy (increased receptivity to unfamiliar people, cultures, etc.)
  • Cognitive growth (learning that problems can have more than one solution, that there are many different ways to see and interpret the world, and that neither words nor numbers can exhaust what we know, among other lessons)
  • Creation of social bonds (the increase in intrinsic enjoyment of the art that can come from sharing it with other people; common language, shared experience)
  • Expression of communal meaning (defining and/or communicating collective identity)

This work is highly theoretical, drawn from fields such as aesthetics and philosophy; very little empirical literature on intrinsic arts benefits exists. The authors developed their own theory for how intrinsic benefits work, shown below:

Importantly, the authors focus on arts experiences instead of works of art as the key unit of analysis. What makes for great arts experiences, they ask? The answer is emotional and mental engagement – the fuller, the more intense, the better. Put simply, they argue, no one actually participates in the arts for the instrumental benefits. People don’t say to each other, “you know, I want to contribute to my community’s capacity for collective action – maybe I’ll join a chorus!” People sing and dance and draw and act and write and read and volunteer and support and attend because art is awesome, on its own merits, on its own terms. More specifically, they participate because they get pleasure out of it – a pleasure that they can’t get anywhere else. All of these other things, the instrumental benefits, are great, but they wouldn’t be possible without the intrinsic benefits providing the motivation for people to participate in the first place.

*

At this point we’ve covered both instrumental and intrinsic benefits of arts activity, looking at empirical and theoretical justifications for each. But how do people access these benefits? Why do they become involved with the arts in the first place? The next chapter of Gifts of the Muse explores these questions in depth.

The authors identify three stages of arts participation: gateway experiences that usually take place at a young age; occasional participation, involving an individual decision on whether or not to participate each time; and frequent participation, denoting the point at which the question shifts from whether to participate to how and when to participate.

Gateway experiences often come so young that they are not the choice of the experiencer. Perhaps they are participating in a mandatory arts education program at school, or their parents have arranged for them to take lessons on an instrument or take them to the art museum, or an important teacher or other mentor introduces them to the arts. If not given access to these experiences, a young person might first come into contact with the arts through pop music or films taken in with friends. Though it’s certainly possible for adults to become involved at a later age, it’s not a common phenomenon. The authors assert that the quality of the first arts experience is an important determinant of whether there will be another. It follows that almost all frequent participants in the arts will have had at least one truly compelling arts experience fairly early on, a hypothesis that fits with my own experiences and observations.

Given the theoretical and empirical emphasis on sustained involvement in the arts as a prerequisite for accessing the most important benefits, the authors spend some energy identifying what turns people from occasional into frequent participants. They define a continuum of aesthetic engagement ranging from boredom to relaxed entertainment to involvement to full engagement. The more engaged people are, the more likely they are to participate again, theorize the authors. McCarthy et al. also point out that the level of challenge must be appropriate to the level of competence that the individual brings to the task (whether it’s making art or appreciating it) in order to promote maximum engagement.

*

To conclude, McCarthy et al. indulge themselves in some policy recommendations based on what they found in the literature reviews and their theoretical exercises. The recommendations are as follows:

  • Develop a language for discussing intrinsic benefits. The authors argue that given their importance, intrinsic benefits should not be left out of policy and advocacy discussions. Because they’re hard to measure, arts advocates will need to develop a qualitative, yet convincing way of communicating their worth.
  • Address the limitations of the research on instrumental benefits. By this, they mean addressing the methodological weaknesses described in previous sections, as well as addressing DiMaggio’s three fallacies. The authors also advocate for further research into the nature of intrinsic benefits; as they note, “DiMaggio (1996) has demonstrated that empirical analysis can be conducted” on them.
  • Promote early exposure to the arts. The specific suggestions include providing well-designed programs in the nation’s schools, avoiding “one-shot” experiences in favor of long-term, meaningful projects; supporting community-based arts organizations; and tapping into young people’s experiences with commercial arts (music, films, TV) as entry point for more formal arts education.
  • Create circumstances for rewarding arts experiences. By building individual competence in the arts, developing individuals’ ties to arts organizations, and offering educational seminars to help people appreciate more challenging repertoire, the authors argue, arts advocates will grease the wheels for more productive and meaningful arts experiences.

In making these recommendations, McCarthy et al. hold that instrumental arguments are unduly focused on the supply of arts, meaning that they are primarily used as advocacy tools to scare up more money for nonprofit arts organizations. By contrast, what’s needed most from a policy perspective is a strategy to cultivate demand – because the ultimate goal, as they see it, is “to bring as many people as possible into engagement with their culture through meaningful experiences of the arts.” To do so, arts policymakers should “acknowledge the role of the commercial and community-based sectors in making the arts accessible to the public,” as well as invest heavily in arts education.

Analysis

Just as Gifts of the Muse’s contribution to the literature cannot be easily summed up in a paragraph or two, neither can my reaction to it. I will say that the document clearly represents a huge investment of energy, an extraordinarily ambitious project carried out with seriousness and professionalism. The review of the empirical literature is extremely valuable for helping everyone get on the same page regarding the benefits of the arts, and the theoretical frameworks by and large represent sound contributions to the conversation. The semantic distinction between intrinsic and instrumental benefits is useful, though given the way the report’s reception has played out, at risk of being overblown (the authors themselves admit that “not much is gained by separating the discussion of instrumental effects from that of intrinsic effects—the two are intimately linked”).

I’m most grateful to the report for hammering home several really important and not-at-all obvious points. First, the authors draw much attention to the fact that many of the positive individual and social impacts described for the arts can be replicated through other means. A community interest group can build social capital much the way that a chorus can; a sports stadium or new transportation hub can generate economic benefits too; we can teach kids to learn math better by having them spend more time on, um, math. Second, they point out DiMaggio’s three fallacies and explain how they apply to most of the existing research literature out there. The DiMaggio fallacies—particularly the fallacy of homogeneity, in my opinion—represent devastating critiques of applied social science research in all fields, not just in the arts. Finally, Gifts of the Muse wisely chooses to focus on arts experiences, rather than the art itself, as the defining unit for the discussion. In doing so, it implicitly acknowledges that the same work of art or the same art activity can have vastly differing impacts on different individuals. And it very correctly, in my view, hones in on extraordinary, fully engaging arts experiences as both the prerequisite and primary motivator for continuing arts participation.

With regard to the discussion of the arts’ instrumental benefits, I found little to complain about. In part this is because I don’t have much personal familiarity with the literature on the cognitive, attitudinal, behavioral and health benefits of the arts. In the social and economic realms, where I find myself on firmer footing, I considered the analysis basically on target, if a bit superficial in spots. For example, I was disappointed that creative class theory is barely mentioned by the authors, despite Richard Florida’s high profile at the time and the fact that their model for “indirect economic effects” is basically a mangled version of his argument.

Furthermore, the authors’ discussion of community revitalization through the arts and their bibliography reveal only a cursory familiarity with the work of Mark Stern and Susan Seifert at Social Impact of the Arts Project in Philadelphia. Both areas have seen a lot of exciting work undertaken since Gifts of the Muse was published five years ago, and the authors certainly can’t be faulted for not including it in their analysis; nevertheless, as a result, the sections on social and economic benefits now read as a bit dated.

Moreover, at least one knowledgeable observer finds fault with the treatment of cognitive, attitudinal, and behavioral benefits as well. Professor James Catterall, whose work is mentioned favorably several times in this section, wrote in a comment to a thread on ArtsJournal in 2005 that:

…the chapter on extrinsic benefits is held up as a literature review; it is clearly accepted as such, judging by the words of the invited panelists [in the ArtsJournal discussion]. However, it’s not. Only four specific studies are cited and actually discussed in the review of research on extrinsic benefits; and these four studies, the authors state, in fact reach valid positive conclusions about important extrinsic benefits. The arguments critical of research on instrumental benefits are not based, as reported, on the reviewing of research studies by the authors; they are drawn entirely from a study of studies by Project REAP (2001). REAP remains highly controversial; this is because every one of the academic effects reported in their good research syntheses was positive. This is curious – how could RAND get this wrong? I think they got it wrong by reading and quoting only REAP’s Executive Summary – not through an independent review of the underlying studies. Any conclusion that REAP found no instrumental effects of the arts simply doesn’t stand up to scrutiny.

(Emphasis mine.) Catterall is correct about the dearth of actual studies cited in the text of the document, though reams of them are mentioned in the bibliography. Regardless of the validity of Catterall’s criticism, clearly the takeaway from Gifts of the Muse should not be that instrumental benefits don’t exist, or that they’re not important. Rather, the authors seem to want to play up the role of intrinsic benefits and qualitative arguments, which they feel have been neglected.

Once the authors get away from reviewing the work of others, however, their ventures into theoretical models begin to suffer from some fallacies of their own. For example, most of the discussion on participation seems largely rooted in an artificial supply vs. demand dichotomy from an earlier era (though creation of art is nominally included as a kind of participation). Generally speaking, the focus is on children and youth as makers of art and adults as appreciators of art. Yet the concluding recommendations on developing capacity for appreciation among adults make little sense in light of the authors’ own observation that hands-on experience is the most effective means of engagement for young people, and the almost total lack of research study on the benefits of arts appreciation. If sustained, hands-on participation is most effective for children, why would the authors assume the story is any different for adults?

Perhaps it’s because very little attention is paid to the benefits of arts participation to the artist, and almost none to professional artists. Furthermore, at no point do the authors acknowledge the sweeping societal and technological changes that have given rise to the Pro-Am artist, that peculiar breed of creator who works at a professional level but makes his or her living elsewhere. The extent to which artist and audience are more and more becoming the same people in different contexts is not discussed in Gifts of the Muse at all.

But these are still relatively minor points. The one major gaffe I found in Gifts has to do with a central premise: that the intrinsic benefits the authors identify are distinguished from instrumental benefits by virtue of their uniqueness to the arts. McCarthy et al. state that the intrinsic benefits are “inherent in the arts experience” and include “a distinctive type of pleasure and emotional stimulation.” The inference, it seems, is that the reason people participate in the arts in the first place (and the reason, therefore, to subsidize them) is because they can’t get these kinds of benefits anywhere else. Or at least that is the position implied by the authors’ withering criticism of the instrumental benefits literature for not considering the opportunity costs of supporting the arts to achieve broader policy goals.

In the course of their discussion of the intrinsic benefits, though, the authors let slip an interesting quote from one of the few sources directly cited in the chapter. It’s buried in a footnote on page 46, so the casual reader could be forgiven for missing it. But it casts a profound shadow over the entire discussion of intrinsic benefits. The footnote is drawn from Mihaly Csikszentmihalyi’s Creativity: Flow and the Discovery of Psychology and Invention, and is as follows:

When people are working creatively in the areas of their expertise, whether arts or nuclear physics, their various everyday frustrations and anxieties are replaced by a sense of bliss. That joy comes from what they describe as “designing or discovering something new” (Csikszentmihalyi, 1997, p. 108)

So nuclear physics counts too, eh? Indeed, elsewhere on the page, McCarthy et al. write “[Csikszentmihalyi]’s study of creativity is based on interviews with 91 exceptionally creative people from the arts, sciences, business, and government, [and] argues that we have underrated the role of pleasure in creativity of all kinds. His subjects all talk about the joy and excitement of the act of creation itself. But that enjoyment comes with the achievement of excellence in a certain activity rather than from the direct pursuit of pleasure.

Huh. If I didn’t know better, I’d say that that sounds an awful lot like an instrumental argument for pleasure. As in, I get pleasure from the arts because I’m good at them, not because there’s anything so special about the arts. (There might be something special about the arts for me, but not in their capacity to be a source of this kind of pleasure generally.) Indeed, a closer look at the supposed intrinsic benefits for the arts reveals a similar pattern: almost all of them can be generated by lots of things besides just the arts. Captivation? If I’m running a race or performing delicate surgery, am I not equally captivated while doing so? Expanded capacity for empathy: does this not happen to me when I volunteer at a homeless shelter? Cognitive growth: could I not see many of the same effects from taking a class in computer programming or statistical analysis? Creation of social bonds: you’re telling me that playing on an amateur sports team, following World Cup soccer, going to Star Trek conventions don’t all do the exact same things? Expression of communal meaning: well, what the hell do you call religious services?

The entire chapter on participation patterns—everything from gateway experiences to frequent participation—could have written about any of a million hobbies and Pro-Am activities, from gardening to stamp collecting to astronomy to cooking and beyond. But curiously, the one “intrinsic” benefit that truly is unique to the arts—the creation of a space in society for experimentation and imagination for its own sake—is never mentioned. Nor is the capacity for communication between artists, either in the same generation or across generations, which allows them to cultivate a common language and heritage of aesthetic expression that is specifically about art itself.

Implications

I think all of this suggests a somewhat different lesson than the authors of Gifts of the Muse take from their literature review. Perhaps the salient point is not whether or not the arts produce benefits—of any kind—that are absolutely unique among all the various things that humans could be doing with their time or money. Perhaps the point is that, while running in a race can engender the same kind of personal pleasure, captivation, etc. as making art can, running in a race will engender nothing of the sort for me, Ian David Moss, because I suck at running. Or that while arts education on average produces small effects and/or statistically insignificant impacts on the grades of large populations of students, it might actually save one student’s life. Should we cast out such huge impacts on specific people because they’re statistical outliers?

In a way, the authors have, despite their best efforts to the contrary, fallen prey to DiMaggio’s second fallacy—the fallacy of homogeneity. For while they talk at length about how arts experiences will have different impacts for different classes of individuals – those who have been exposed to it early in their lifetimes, for example, or those who are already frequent versus infrequent participants – there’s never a real acknowledgement that even very similar people in similar contexts can have very different arts experiences. I love classical music more than most, but I don’t think I’ll ever find Handel especially compelling. I remember having brutal arguments with my composer friends back in school over the quality of the piece we had just heard in concert. The fact is, the arts are one giant sea of different strokes for different folks—and if that’s the case, then why assume that there’s anything universal about the arts as a whole?

I guess what I’m trying to say is that maybe the arts aren’t for everybody—and maybe that’s okay. We should be glad that they produce all of these various benefits for some people, especially those who might have a hard time getting those benefits elsewhere, and equally happy that there are many opportunities for individuals who don’t connect to the arts to express their creativity and strive for excellence and seek to understand the world around them in other contexts. And maybe the policy justification for supporting the arts on a participation basis is simply this: everyone who wants to should have the opportunity to participate in the arts , which means that people who can’t afford to do so themselves should be given the assistance they need—including, I suppose, the artists. Similarly, people who want to participate in sports, hobbies, etc. should be given that opportunity as well. But I don’t necessarily agree that the goal should be “to bring as many people as possible into engagement with their culture through meaningful experiences of the arts.” I don’t see how that represents success, unless that’s what those people want for themselves.

Further reading:

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